It appears Rich Paul and New Balance have another 550 up their sleeve, and it's quite beautiful if we do say so ourselves.
In 2021, the collaborators dropped off one of the cleanest takes on New Balance's star sneaker silhouette, rendering it in white with hints of varying blues. Even Paul's partner, megastar singer Adele, couldn't resist.
Now, alleged samples of Rich Paul's next New Balance 550 collaboration have surfaced, revealing a — if we may — mauve-alous take on the model.
As you can see in the leaked sneaker images, the Rich Paul x New Balance 550 arrives in an almost-tonal mauve purple look, with a white midsole breaking up the monochrome potential. Still, it's a very nice and terribly soothing palette.
On Paul and New Balance's latest 550, smooth suede takes over the upper, whereas the previous 550 collab boasted a mesh and leather build. Fans can still count on that traditional branding on Rich Paul's purple 550s, though, like the New Balance logos on the midsole and the collaborative sign-off on the tongue.
Paul's relationship with the Boston footwear label is only growing, as the famed sports agent is also co-author of Klutch Athletics, New Balance's new athlete-first sportswear brand.
Now, Paul's back to perfecting the 550 with another fire colorway. 'Tis a beautiful friendship that New Balance and Paul have.
It's unknown when we'll see Rich Paul's purple 550 collabs (if ever), as neither Paul nor New Balance have announced release details let alone officially introduced the shoes yet.
But with these sneaker samples making their rounds, it certainly feels as though we'll receive word soon. Until then, keep those trigger fingers at the ready, as Rich Paul's New Balance collabs seem destined to fly off the shelves in seconds.
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